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10 tips to grow your Positive Entrepreneurial Energy

business & innovation
7 Mai 10:30 - 11:00
30 Minuten


Start the day off with Catherine Barba for the best beakfast food to nurture your entrepreneurial spirit!

As an entrepreneur, she will share her boosting tips to keep you positive, challenging, original, determined and passionate.


Catherine Barba, pioneer of the digital revolution in France, is an expert of digital retail and omnichannel commerce. She has received numerous distinctions including that of "Femme en Or" 2011 and Alumni of the Year ESCP Europe 2012.

Her company Catherine Barba Group works for retailers and global brands in their quest for omnichannel: What is a good connected retail experience? How to use digital tools to offer a fully integrated experience that engages the customer in both the virtual and the physical worlds?

Prior to that, Catherine managed OMD Interactive (Omnicom group), then became from 1999 to 2003 Managing Director of iFrance, a company launched by the French renowned entrepreneur Marc Simoncini. She started several businesses in the digital industry such as Malinea, a consulting firm for digital business, mobile and e-commerce (acquired by in 2011), and Cashstore, a cashback website partnering with 1,200 e-commerce merchants, acquired by Plebicom Group in 2010.

She imported in France the CyberMonday, is the author of books about e-commerce, including "2020, the end of e-commerce?", "The brave and fearless e-shopper" and the blog, which won the French e-commerce blog award  in 2010. 

She is also administrator of several tech start-ups, including,,,, and columnist on French Business radio BFM.

Catherine is very much involved in women, youth and employment, and sponsors associations such as 100 000 Entrepreneurs or Josephine, that aims at restoring women’s dignity and faith in the future.